{"id":32964,"date":"2024-09-23T12:04:00","date_gmt":"2024-09-23T12:04:00","guid":{"rendered":"https:\/\/stagvape.com\/hungary-heated-tobacco-sales-rise-cigarette-decline"},"modified":"2026-06-09T07:33:47","modified_gmt":"2026-06-09T07:33:47","slug":"hungary-heated-tobacco-sales-rise-cigarette-decline","status":"publish","type":"post","link":"https:\/\/stagvape.com\/cs\/vape-novinky\/hungary-heated-tobacco-sales-rise-cigarette-decline","title":{"rendered":"Ma\u010farsko: Prodeje zah\u0159\u00edvan\u00e9ho tab\u00e1ku prudce rostou, popt\u00e1vka po cigaret\u00e1ch kles\u00e1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Data zve\u0159ejn\u011bn\u00e1 Ma\u010farsk\u00fdm \u00fa\u0159adem pro dohled nad regula\u010dn\u00edmi aktivitami (SZTFH) odhaluj\u00ed z\u00e1sadn\u00ed struktur\u00e1ln\u00ed zm\u011bnu na ma\u010farsk\u00e9m trhu s tab\u00e1kem: produkty zah\u0159\u00edvan\u00e9ho tab\u00e1ku (HTP) sm\u011b\u0159uj\u00ed k tomu, aby p\u0159edstihly tradi\u010dn\u00ed cigarety. Tento p\u0159echod prob\u00edh\u00e1 i p\u0159es rekordn\u00ed m\u011bs\u00ed\u010dn\u00ed prodeje HTP a sou\u010dasn\u00fd kolaps prodeje b\u011b\u017en\u00fdch cigaret a jemn\u011b kr\u00e1jen\u00e9ho tab\u00e1ku v cel\u00e9 zemi.<\/p>\n\n<p class=\"wp-block-paragraph\">Podle zpr\u00e1v <a href=\"https:\/\/24.hu\/belfold\/2024\/09\/22\/dohanyzas-cigaretta-heviteses-dohanytermekek-fogyasztasa-2024\/\" rel=\"nofollow noopener\" target=\"_blank\">ma\u010farsk\u00e9ho zpravodajsk\u00e9ho serveru 24.hu<\/a> se popt\u00e1vka po HTP za posledn\u00ed \u010dty\u0159i roky v\u00edce ne\u017e zdvojn\u00e1sobila. Jen v \u010dervenci a srpnu 2024 prodaly dom\u00e1c\u00ed obchody nev\u00eddan\u00fdch 300 milion\u016f jednotek zah\u0159\u00edvan\u00e9ho tab\u00e1ku. Celkov\u00e9 prodeje HTP v roce 2024 se odhaduj\u00ed a\u017e na 3 400 milion\u016f kus\u016f, co\u017e je v\u00fdrazn\u00fd skok oproti 2 245 milion\u016fm kus\u016f prodan\u00fdm k srpnu.<\/p>\n\n<p class=\"wp-block-paragraph\">Tradi\u010dn\u00ed kou\u0159en\u00ed naopak ztr\u00e1c\u00ed vliv na ma\u010farsk\u00e9 spot\u0159ebitele. M\u011bs\u00ed\u010dn\u00ed prodeje cigaret v roce 2024 klesly p\u0159ibli\u017en\u011b o 7,5 milionu balen\u00ed ve srovn\u00e1n\u00ed s rokem 2020. Jemn\u011b kr\u00e1jen\u00fd tab\u00e1k ur\u010den\u00fd k ru\u010dn\u00edmu balen\u00ed zaznamenal podobn\u00fd osud: m\u011bs\u00ed\u010dn\u00ed objemy se sn\u00ed\u017eily o 20 % a\u017e 25 %, co\u017e p\u0159edstavuje ztr\u00e1tu 80 a\u017e 100 tun v m\u011bs\u00ed\u010dn\u00edch prodej\u00edch za stejn\u00e9 obdob\u00ed.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Kategorie produkt\u016f<\/th><th class=\"has-text-align-left\" data-align=\"left\">Pr\u016fm\u011br za m\u011bs\u00edc v roce 2020<\/th><th class=\"has-text-align-left\" data-align=\"left\">Pr\u016fm\u011br za m\u011bs\u00edc v roce 2024<\/th><th class=\"has-text-align-left\" data-align=\"left\">Celkov\u00fd trend<\/th><\/tr><\/thead><tbody><tr><td><strong>Jednotky zah\u0159\u00edvan\u00e9ho tab\u00e1ku<\/strong><\/td><td>38,3 milionu jednotek<\/td><td>~300 milion\u016f jednotek (maximum)<\/td><td><strong>+680% n\u00e1r\u016fst<\/strong><\/td><\/tr><tr><td><strong>Tradi\u010dn\u00ed cigarety<\/strong><\/td><td>V\u00fdchodisko<\/td><td>-150 a\u017e -200 milion\u016f jednotek<\/td><td><strong>V\u00fdrazn\u00fd pokles<\/strong><\/td><\/tr><tr><td><strong>Jemn\u011b kr\u00e1jen\u00fd tab\u00e1k<\/strong><\/td><td>V\u00fdchodisko<\/td><td>-80 a\u017e -100 tun<\/td><td><strong>-20 % a\u017e -25 % pokles<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Tento posun nav\u00edc komplikuje rozv\u00edjej\u00edc\u00ed se \u010dern\u00fd trh, kter\u00fd v roce 2024 dos\u00e1hl historick\u00fdch \u00farovn\u00ed. Zat\u00edmco zp\u0159\u00edsn\u011bn\u00ed regulac\u00ed \u2014 nap\u0159\u00edklad postupn\u00fd z\u00e1kaz ochucen\u00e9ho zah\u0159\u00edvan\u00e9ho tab\u00e1ku \u2014 m\u00e1 za c\u00edl omezit spot\u0159ebu, historick\u00e9 trendy nazna\u010duj\u00ed, \u017ee ma\u010far\u0161t\u00ed spot\u0159ebitel\u00e9 budou sp\u00ed\u0161e p\u0159ech\u00e1zet na alternativn\u00ed produkty nebo na neleg\u00e1ln\u00ed kan\u00e1ly, ne\u017e aby \u00fapln\u011b p\u0159estali.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>V\u00edce \u010dt\u011bte zde: <a href=\"https:\/\/stagvape.com\/cs\/vape-novinky\/hungary-smoking-death-rates-swedish-model\" data-type=\"link\" data-id=\"https:\/\/stagvape.com\/news\/hungary-smoking-death-rates-swedish-model\">Ma\u010farsko: Vysok\u00e1 \u00famrtnost na kou\u0159en\u00ed \u2014 m\u016f\u017ee \u0161v\u00e9dsk\u00fd model zachr\u00e1nit \u017eivoty?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00e1 data SZTFH odhaluj\u00ed historick\u00fd posun na ma\u010farsk\u00e9m trhu s tab\u00e1kem, kdy se zah\u0159\u00edvan\u00e9 produkty p\u0159ibli\u017euj\u00ed tradi\u010dn\u00edm cigaret\u00e1m.<\/p>\n","protected":false},"author":1,"featured_media":32965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2026],"tags":[2344,2028],"class_list":["post-32964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vape-novinky","tag-madarsko","tag-produkty-zahrivaneho-tabaku"],"acf":[],"_links":{"self":[{"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/posts\/32964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/comments?post=32964"}],"version-history":[{"count":0,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/posts\/32964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/media\/32965"}],"wp:attachment":[{"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/media?parent=32964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/categories?post=32964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/tags?post=32964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}