{"id":52358,"date":"2026-08-07T06:20:41","date_gmt":"2026-08-07T06:20:41","guid":{"rendered":"https:\/\/stagvape.com\/e-cigarette-regulation-tax-italy-switzerland"},"modified":"2026-08-07T09:26:38","modified_gmt":"2026-08-07T09:26:38","slug":"e-cigarette-regulation-tax-italy-switzerland","status":"publish","type":"post","link":"https:\/\/stagvape.com\/cs\/vape-pruvodce\/e-cigarette-regulation-tax-italy-switzerland","title":{"rendered":"Srovn\u00e1n\u00ed regulace a dan\u00ed pro e-cigarety: It\u00e1lie vs. \u0160v\u00fdcarsko"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A\u010dkoli It\u00e1lie i \u0160v\u00fdcarsko uplat\u0148uj\u00ed limit nikotinu 20 mg\/ml, z\u00e1sadn\u011b se li\u0161\u00ed v da\u0148ov\u00fdch struktur\u00e1ch a distribuci v maloobchodu. It\u00e1lie pou\u017e\u00edv\u00e1 slo\u017eit\u00fd model zalo\u017een\u00fd na procentu\u00e1ln\u00edm pod\u00edlu spot\u0159ebn\u00ed dan\u011b z cigaret a z\u00e1rove\u0148 zcela zakazuje online prodej nikotinu, zat\u00edmco \u0160v\u00fdcarsko uplat\u0148uje pau\u0161\u00e1ln\u00ed sazby za mililitr a umo\u017e\u0148uje prodej online se ov\u011b\u0159en\u00edm v\u011bku v r\u00e1mci sv\u00e9ho regula\u010dn\u00edho r\u00e1mce, kter\u00fd vstoupil v \u00fa\u010dinnost 1. \u0159\u00edjna 2024.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color has-cyan-bluish-gray-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-width:1px;border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<ul class=\"wp-block-list\">\n<li><strong>Da\u0148ov\u00e9 rozd\u00edly:<\/strong>\u00a0It\u00e1lie zda\u0148uje e-liquidy podle modelu rovnocennosti nav\u00e1zan\u00e9ho na cigarety ur\u010den\u00e9 ke spalov\u00e1n\u00ed (17 % pro nikotin a 12 % pro nikotin bez obsahu v roce 2026). \u0160v\u00fdcarsko stanovuje pau\u0161\u00e1ln\u00ed specifick\u00e9 sazby (CHF 0,20\/ml pro n\u00e1pln\u011b, CHF 1,00\/ml pro jednor\u00e1zov\u00e9 v\u00fdrobky).<\/li>\n\n\n\n<li><strong>Z\u00e1kazy online prodeje:<\/strong>\u00a0It\u00e1lie zakazuje v\u0161echny dom\u00e1c\u00ed i p\u0159eshrani\u010dn\u00ed online prodeje elektronick\u00fdch cigaret s obsahem nikotinu; ve\u0161ker\u00fd maloobchod sm\u011b\u0159uje pouze do st\u00e1tem autorizovan\u00fdch kamenn\u00fdch prodejen. \u0160v\u00fdcarsko umo\u017e\u0148uje online prodeje, pokud digit\u00e1ln\u00ed obchody pou\u017e\u00edvaj\u00ed syst\u00e9my ov\u011b\u0159ov\u00e1n\u00ed v\u011bku.<\/li>\n\n\n\n<li><strong>Dynamika trhu:<\/strong>\u00a0It\u00e1lie m\u00e1 vysp\u011bl\u00fd maloobchodn\u00ed trh v hodnot\u011b p\u0159ibli\u017en\u011b 750\u2013759 milion\u016f \u20ac. \u0160v\u00fdcarsko je men\u0161\u00ed, ale vykazuje rychl\u00fd r\u016fst dovozu\u2014mezi koncem roku 2024 a koncem roku 2025 vzrostl dovoz vapingov\u00fdch za\u0159\u00edzen\u00ed v objemu o 33,47 %.<\/li>\n\n\n\n<li><strong>Regula\u010dn\u00ed miln\u00edky:<\/strong>\u00a0\u0160v\u00fdcarsko kompletn\u011b p\u0159epracovalo svou politiku pro elektronick\u00e9 cigarety 1. \u0159\u00edjna 2024\u2014ukon\u010dilo p\u0159edchoz\u00ed re\u017eim s osvobozen\u00edm od dan\u011b a zavedlo celost\u00e1tn\u00ed v\u011bkov\u00e9 limity.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Evropsk\u00fd vapingov\u00fd trh je st\u00e1le \u010dast\u011bji formov\u00e1n lokalizovan\u00fdmi regula\u010dn\u00edmi r\u00e1mci. It\u00e1lie a \u0160v\u00fdcarsko, i p\u0159es svou geografickou bl\u00edzkost, p\u0159edstavuj\u00ed pro v\u00fdrobce, distributory a prodejce v\u00fdrazn\u011b odli\u0161n\u00e9 provozn\u00ed prost\u0159ed\u00ed. It\u00e1lie funguje v siln\u011b centralizovan\u00e9m, st\u00e1tem monopolizovan\u00e9m maloobchodn\u00edm syst\u00e9mu v souladu se sm\u011brnicemi Evropsk\u00e9 unie. \u0160v\u00fdcarsko, kter\u00e9 1. \u0159\u00edjna 2024 p\u0159e\u0161lo na novou tab\u00e1kovou legislativu, se posunulo z do zna\u010dn\u00e9 m\u00edry neregulovan\u00e9ho trhu do strukturovan\u00e9ho hybridn\u00edho syst\u00e9mu s odli\u0161n\u00fdmi da\u0148ov\u00fdmi v\u00fdhodami a digit\u00e1ln\u00edmi prodejn\u00edmi kan\u00e1ly.<\/p>\n\n<p class=\"wp-block-paragraph\">Tato srovn\u00e1vac\u00ed anal\u00fdza zkoum\u00e1 pr\u00e1vn\u00ed z\u00e1klady, da\u0148ov\u00e9 struktury, po\u017eadavky na licencov\u00e1n\u00ed maloobchodu, distribu\u010dn\u00ed kan\u00e1ly a spot\u0159ebitelskou demografii, kter\u00e9 formuj\u00ed tyto dva trhy k srpnu 2026.<\/p>\n\n<h2 class=\"wp-block-heading\">1. Regula\u010dn\u00ed r\u00e1mce a limity nikotinu<\/h2>\n\n<p class=\"wp-block-paragraph\">Ob\u011b jurisdikce sladily sv\u00e9 standardy bezpe\u010dnosti produktu s kl\u00ed\u010dov\u00fdmi prahov\u00fdmi hodnotami Evropsk\u00e9 tab\u00e1kov\u00e9 produktov\u00e9 sm\u011brnice (TPD), i kdy\u017e se li\u0161\u00ed jejich legislativn\u00ed p\u016fvod.<\/p>\n\n<p class=\"wp-block-paragraph\">V It\u00e1lii je hlavn\u00edm pr\u00e1vn\u00edm z\u00e1kladem\u00a0<a href=\"https:\/\/www.gazzettaufficiale.it\/atto\/serie_generale\/caricaArticolo?art.versione=1&amp;art.idGruppo=5&amp;art.flagTipoArticolo=0&amp;art.codiceRedazionale=16G00009&amp;art.idArticolo=21&amp;art.idSottoArticolo=1&amp;art.idSottoArticolo1=10&amp;art.dataPubblicazioneGazzetta=2016-01-18&amp;art.progressivo=0\" rel=\"nofollow noopener\" target=\"_blank\">D.Lgs. 6\/2016<\/a>, kter\u00fd provedl <a href=\"https:\/\/stagvape.com\/cs\/vape-pruvodce\/eu-tobacco-products-directive-tpd-vaping-guide\">EU TPD (2014\/40\/EU)<\/a>. Podle tohoto z\u00e1kona jsou parametry e-cigaret p\u0159\u00edsn\u011b omezeny:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Maxim\u00e1ln\u00ed koncentrace nikotinu: 20 mg\/ml.<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed objem lahvi\u010dky s n\u00e1pln\u00ed: 10 ml.<\/li>\n\n\n\n<li>Maxim\u00e1ln\u00ed kapacita tanku nebo cartridge: 2 ml.<\/li>\n\n\n\n<li>Povinn\u00e9 balen\u00ed odoln\u00e9 proti otev\u0159en\u00ed d\u011btmi a prokazateln\u011b manipulaci (tamper-evident).<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ve \u0160v\u00fdcarsku byl regula\u010dn\u00ed re\u017eim resetov\u00e1n z\u00e1konem o tab\u00e1kov\u00fdch v\u00fdrobc\u00edch na feder\u00e1ln\u00ed \u00farovni (<a href=\"https:\/\/www.bag.admin.ch\/de\/gesetzgebung-tabak-und-elektronische-zigaretten\" rel=\"nofollow noopener\" target=\"_blank\">Tabakproduktegesetz &#8211; TabPG, SR 818.32<\/a>) a jeho prov\u00e1d\u011bc\u00ed vyhl\u00e1\u0161kou (<a href=\"https:\/\/www.bag.admin.ch\/dam\/de\/sd-web\/VCb3WjVWNU6m\/1%20Rev%20TabPV_VO_DE.pdf\" rel=\"nofollow noopener\" target=\"_blank\">Tabakprodukteverordnung &#8211; TabPV, SR 818.321<\/a>), kter\u00e9 ob\u011b vstoupily v \u00fa\u010dinnost 1. \u0159\u00edjna 2024. P\u0159ed t\u00edmto datem fungovaly elektronick\u00e9 cigarety s obsahem nikotinu v pr\u00e1vn\u00edm \u201e\u0161ed\u00e9m p\u00e1smu\u201c. Podle \u010dl\u00e1nku 9 TabPG nyn\u00ed \u0160v\u00fdcarsko zav\u00e1d\u00ed stejn\u00e9 fyzick\u00e9 limity jako EU: strop nikotinu 20 mg\/ml, limity na lahvi\u010dky 10 ml a kapacity cartridge 2 ml. Jak\u00fdkoli produkt, kter\u00fd tyto limity p\u0159ekro\u010d\u00ed, je zak\u00e1z\u00e1n dov\u00e1\u017eet nebo prod\u00e1vat, jak je podrobn\u011b uvedeno v\u00a0<a href=\"https:\/\/www.bag.admin.ch\/dam\/de\/sd-web\/bqCrya6H3HJJ\/Fiche%20d%E2%80%99information_e-liquids-2025_DE.pdf\" rel=\"nofollow noopener\" target=\"_blank\">Informa\u010dn\u00edm p\u0159ehledu k e-liquidu Feder\u00e1ln\u00edho \u00fa\u0159adu pro ve\u0159ejn\u00e9 zdrav\u00ed (FOPH\/BAG)<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">2. Architektury spot\u0159ebn\u00edch dan\u00ed<\/h2>\n\n<p class=\"wp-block-paragraph\">Nejslo\u017eit\u011bj\u0161\u00ed provozn\u00ed rozd\u00edl mezi t\u011bmito dv\u011bma zem\u011bmi spo\u010d\u00edv\u00e1 v jejich re\u017eimech spot\u0159ebn\u00ed dan\u011b. It\u00e1lie pou\u017e\u00edv\u00e1 ad valorem syst\u00e9m nav\u00e1zan\u00fd na tab\u00e1k ke spalov\u00e1n\u00ed, zat\u00edmco \u0160v\u00fdcarsko uplat\u0148uje specifickou pau\u0161\u00e1ln\u00ed sazbu zalo\u017eenou na objemu tekutiny.<\/p>\n\n<h3 class=\"wp-block-heading\">Italsk\u00fd \u201eEquivalenza\u201c model<\/h3>\n\n<p class=\"wp-block-paragraph\">It\u00e1lie nepou\u017e\u00edv\u00e1 jednoduchou objemovou da\u0148. M\u00edsto toho se podle konsolidovan\u00e9ho z\u00e1kona o dan\u00edch z tab\u00e1ku (TUA, D.Lgs. 504\/1995, \u010dl\u00e1nek 39-bis) produkty pro inhalaci zdan\u00ed na z\u00e1klad\u011b jejich \u201espot\u0159ebn\u00ed ekvivalence\u201c k tradi\u010dn\u00edm cigaret\u00e1m. Tato ekvivalence se vypo\u010d\u00edt\u00e1v\u00e1 Celn\u00ed a monopoln\u00ed agenturou (<a href=\"https:\/\/www.gazzettaufficiale.it\/atto\/serie_generale\/caricaArticolo?art.versione=1&amp;art.idGruppo=0&amp;art.flagTipoArticolo=0&amp;art.codiceRedazionale=24G00156&amp;art.idArticolo=3&amp;art.idSottoArticolo=1&amp;art.idSottoArticolo1=10&amp;art.dataPubblicazioneGazzetta=2024-10-03&amp;art.progressivo=0\" rel=\"nofollow noopener\" target=\"_blank\">Agenzia delle Dogane e dei Monopoli &#8211; ADM<\/a>), kter\u00e1 ur\u010duje, kolik \u201epuff\u016f\u201c nebo mililitr\u016f odpov\u00edd\u00e1 standardn\u00edmu balen\u00ed cigaret.<\/p>\n\n<p class=\"wp-block-paragraph\">Sazba dan\u011b je stanovena jako procento ze spot\u0159ebn\u00ed dan\u011b vztahuj\u00edc\u00ed se k ekvivalentn\u00edmu mno\u017estv\u00ed cigaret. Po legislativn\u00edch \u00faprav\u00e1ch\u00a0<a href=\"https:\/\/www.gazzettaufficiale.it\/eli\/id\/2025\/04\/04\/25G00052\/sg\" rel=\"nofollow noopener\" target=\"_blank\">D.Lgs. 43\/2025<\/a> se da\u0148ov\u00fd harmonogram zvy\u0161uje n\u00e1sledovn\u011b:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Da\u0148ov\u00e9 obdob\u00ed<\/th><th class=\"has-text-align-right\" data-align=\"right\">Nikotinem obsa\u017een\u00e9 tekutiny<\/th><th class=\"has-text-align-right\" data-align=\"right\">Tekutiny bez nikotinu<\/th><\/tr><\/thead><tbody><tr><td>Srpen 2021 \u2013 prosinec 2022<\/td><td class=\"has-text-align-right\" data-align=\"right\">10%<\/td><td class=\"has-text-align-right\" data-align=\"right\">5%<\/td><\/tr><tr><td>Leden 2025 \u2013 prosinec 2025<\/td><td class=\"has-text-align-right\" data-align=\"right\">16%<\/td><td class=\"has-text-align-right\" data-align=\"right\">11%<\/td><\/tr><tr><td><strong>Od ledna 2026<\/strong><\/td><td class=\"has-text-align-right\" data-align=\"right\"><strong>17 %<\/strong><\/td><td class=\"has-text-align-right\" data-align=\"right\"><strong>12 %<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Pevn\u00e9 produkty pro inhalaci bez tab\u00e1ku (nap\u0159. bylinn\u00e9 zah\u0159\u00edvan\u00e9 ty\u010dinky) jsou zda\u0148ov\u00e1ny stejnou sazbou jako tradi\u010dn\u00ed cigarety. Tento kol\u00edsav\u00fd procentu\u00e1ln\u00ed model zt\u011b\u017euje dlouhodob\u00e9 cenov\u00e9 strategie pro italsk\u00e9 distributory, proto\u017ee da\u0148ov\u00e9 zat\u00ed\u017een\u00ed se m\u011bn\u00ed v\u017edy, kdy\u017e se uprav\u00ed spot\u0159ebn\u00ed dan\u011b z tradi\u010dn\u00edch cigaret.<\/p>\n\n<h3 class=\"wp-block-heading\">\u0160v\u00fdcarsk\u00e9 specifick\u00e9 pau\u0161\u00e1ln\u00ed sazby<\/h3>\n\n<p class=\"wp-block-paragraph\">\u0160v\u00fdcarsko znovu za\u0159adilo elektronick\u00e9 cigarety do sv\u00e9ho r\u00e1mce pro spot\u0159ebn\u00ed da\u0148 z tab\u00e1ku (<a href=\"https:\/\/www.bag.admin.ch\/bag\/de\/home\/strategie-und-politik\/politische-auftraege-und-aktionsplaene\/politische-auftraege-zur-tabakpraevention\/tabakpolitik-schweiz\/tabaksteuer.html\" rel=\"nofollow noopener\" target=\"_blank\">Tabaksteuergesetz &#8211; TStG, SR 641.31<\/a>) dne 1. \u0159\u00edjna 2024, \u010d\u00edm\u017e ukon\u010dilo osvobozen\u00ed od dan\u011b existuj\u00edc\u00ed od roku 2012. Spravuje ho Spolkov\u00fd \u00fa\u0159ad pro celn\u00ed a hrani\u010dn\u00ed bezpe\u010dnost (<a href=\"https:\/\/www.bazg.admin.ch\/dam\/en\/sd-web\/GljEzThGISer\/Tobacco%20tax.pdf\" rel=\"nofollow noopener\" target=\"_blank\">BAZG<\/a>). \u0160v\u00fdcarsk\u00e1 sazba je jednoduch\u00e1 a objemov\u00e1, jak je uvedeno v P\u0159\u00edloze 5 k TStG:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Opakovan\u011b pou\u017eiteln\u00e9 syst\u00e9my:<\/strong>\u00a0N\u00e1pln\u011b s obsahem nikotinu a p\u0159edpln\u011bn\u00e9 cartridge se zda\u0148uj\u00ed sazbou\u00a0<strong>CHF 0,20 za 1 ml<\/strong>. N\u00e1pln\u011b bez nikotinu prod\u00e1van\u00e9 v lahv\u00edch pro otev\u0159en\u00e9 syst\u00e9my jsou od spot\u0159ebn\u00ed dan\u011b zcela osvobozeny.<\/li>\n\n\n\n<li><strong>Jednor\u00e1zov\u00e9 elektronick\u00e9 cigarety:<\/strong>\u00a0V\u0161echny jednor\u00e1zov\u00e9 (single-use) p\u0159\u00edstroje se zda\u0148uj\u00ed sazbou\u00a0<strong>CHF 1,00 za 1 ml<\/strong> obsa\u017een\u00e9 tekutiny bez ohledu na to, zda obsahuj\u00ed nikotin.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Vysok\u00e1 sazba u jednor\u00e1zov\u00fdch produkt\u016f je z\u00e1m\u011brn\u00e9 opat\u0159en\u00ed k odrazen\u00ed mlad\u00fdch lid\u00ed od konzumace a k omezen\u00ed plastov\u00e9ho a elektronick\u00e9ho odpadu. Pro osobn\u00ed dovozy maj\u00ed cestuj\u00edc\u00ed povolenou bezceln\u00ed kv\u00f3tu 50 ml e-liquidu, 50 cartridge nebo 25 jednor\u00e1zov\u00fdch za\u0159\u00edzen\u00ed ka\u017ed\u00fdch 30 dn\u00ed, podle <a href=\"https:\/\/www.bazg.admin.ch\/dam\/bazg\/de\/dokumente\/abgaben\/Tabi\/merkblatt-einfuhr-e-zigaretten.pdf.download.pdf\/55%20d%20Merkblatt-Einfuhr%20E-Zigaretten%20per%2001.10.2024.pdf\" rel=\"nofollow noopener\" target=\"_blank\">Pokyn\u016f BAZG pro dovoz e-cigaret<\/a>.<\/p>\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\" style=\"border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px;border-top-width:2px;border-right-width:4px;border-bottom-width:6px;border-left-width:2px;background-color:#ffff407a\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"862\" src=\"https:\/\/stagvape.com\/wp-content\/uploads\/2026\/03\/4in1-fruit-flavor.png\" alt=\"stagbar vape 4in1 ovocn\u00e1 p\u0159\u00edchu\u0165\" class=\"wp-image-2104\" srcset=\"\/\/stagvape.com\/wp-content\/uploads\/2026\/03\/4in1-fruit-flavor.png 1000w, \/\/stagvape.com\/wp-content\/uploads\/2026\/03\/4in1-fruit-flavor-300x259.png 300w, \/\/stagvape.com\/wp-content\/uploads\/2026\/03\/4in1-fruit-flavor-768x662.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-constrained wp-block-column-is-layout-constrained\" style=\"flex-basis:60%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>StagBar Vape 4v1 80K Puffs jednor\u00e1zov\u00e9<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stagbar 4v1 80 000 je revolu\u010dn\u00ed jednor\u00e1zov\u00e1 elektronick\u00e1 cigareta s vysokou kapacitou, kter\u00e1 v jednom za\u0159\u00edzen\u00ed nab\u00edz\u00ed 4 p\u0159\u00edchut\u011b a 4 nez\u00e1visl\u00e9 mesh c\u00edvky a dod\u00e1v\u00e1 pr\u016fmyslov\u011b \u0161pi\u010dkov\u00fd po\u010det a\u017e 80 000 potah\u016f (puffs).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-b192c3d7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/stagvape.com\/cs\/product\/stagbar-4v1-80k-jednorazova-vape\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;border-top-width:2px;border-right-width:3px;border-bottom-width:5px;border-left-width:2px;background-color:#d9e021;font-style:normal;font-weight:700\">\u010c\u00cdST V\u00cdCE &gt;&gt;&gt;<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">3. Licencov\u00e1n\u00ed maloobchodu a omezen\u00ed online prodeje<\/h2>\n\n<p class=\"wp-block-paragraph\">Z\u00e1sadn\u00ed uspo\u0159\u00e1d\u00e1n\u00ed maloobchodn\u00ed distribuce v obou zem\u00edch zv\u00fdraz\u0148uje pro podniky p\u016fsob\u00edc\u00ed ve st\u0159edn\u00ed Evrop\u011b velkou asymetrii v oblasti dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Regula\u010dn\u00ed dimenze<\/th><th class=\"has-text-align-left\" data-align=\"left\">\ud83c\uddee\ud83c\uddf9 It\u00e1lie<\/th><th class=\"has-text-align-left\" data-align=\"left\">\ud83c\udde8\ud83c\udded \u0160v\u00fdcarsko<\/th><\/tr><\/thead><tbody><tr><td><strong>Registrace produkt\u016f p\u0159ed uveden\u00edm na trh<\/strong><\/td><td>Povinn\u00e9 prost\u0159ednictv\u00edm port\u00e1lu EU Common Entry Gate (EU-CEG).<\/td><td>Povinn\u00e9 hl\u00e1\u0161en\u00ed Feder\u00e1ln\u00edmu \u00fa\u0159adu pro ve\u0159ejn\u00e9 zdrav\u00ed (FOPH).<\/td><\/tr><tr><td><strong>Licencov\u00e1n\u00ed maloobchodu<\/strong><\/td><td>Vy\u017eadov\u00e1na p\u0159\u00edsn\u00e1 autorizace ADM pro kamenn\u00e9 prodejny.<\/td><td>Nen\u00ed vy\u017eadov\u00e1na feder\u00e1ln\u00ed maloobchodn\u00ed licence (\u201ekein Bewilligungsverfahren\u201c).<\/td><\/tr><tr><td><strong>Dom\u00e1c\u00ed e-commerce<\/strong><\/td><td><strong>Zak\u00e1z\u00e1no<\/strong> pro v\u0161echny tekutiny obsahuj\u00edc\u00ed nikotin.<\/td><td>Povoleno s podm\u00ednkou ov\u011b\u0159ov\u00e1n\u00ed v\u011bku.<\/td><\/tr><tr><td><strong>P\u0159eshrani\u010dn\u00ed prodej na d\u00e1lku<\/strong><\/td><td><strong>Zak\u00e1z\u00e1no<\/strong> podle \u010dl\u00e1nku 21 D.Lgs. 6\/2016.<\/td><td>Povoleno pouze ze schv\u00e1len\u00fdch mezin\u00e1rodn\u00edch zdroj\u016f.<\/td><\/tr><tr><td><strong>Prodej nezletil\u00fdm (osob\u00e1m mlad\u0161\u00edm 18 let)<\/strong><\/td><td>Celost\u00e1tn\u00ed z\u00e1kaz; pokuty a\u017e do v\u00fd\u0161e 8 000 \u20ac a odebr\u00e1n\u00ed licence.<\/td><td>Celost\u00e1tn\u00ed z\u00e1kaz od 1. \u0159\u00edjna 2024; kantony prov\u00e1d\u011bj\u00ed testovac\u00ed n\u00e1kupy.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h3 class=\"wp-block-heading\">Italsk\u00e1 \u0159\u00edzen\u00e1 fyzick\u00e1 s\u00ed\u0165<\/h3>\n\n<p class=\"wp-block-paragraph\">It\u00e1lie zach\u00e1z\u00ed s elektronick\u00fdmi cigaretami podobn\u011b jako se st\u00e1tem monopolizovan\u00fdm tab\u00e1kem. Pro prodej e-liquid\u016f mus\u00ed kamenn\u00fd prodejce z\u00edskat form\u00e1ln\u00ed autorizaci od ADM, jak je uvedeno na <a href=\"https:\/\/www.salute.gov.it\/portale\/fumo\/dettaglioContenutiFumo.jsp?lingua=italiano&amp;id=5587&amp;area=fumo&amp;menu=vuoto&amp;tab=3\" rel=\"nofollow noopener\" target=\"_blank\">Regula\u010dn\u00edm port\u00e1lu Ministerstva zdravotnictv\u00ed<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Kl\u00ed\u010dov\u00e9 je, \u017ee It\u00e1lie zru\u0161ila online prodeje produkt\u016f s obsahem nikotinu. Po s\u00e9rii legislativn\u00edch aktualizac\u00ed vyvrcholen\u00fdch lednov\u00fdm na\u0159\u00edzen\u00edm 2025 jsou dom\u00e1c\u00ed online prodeje nikotinov\u00fdch vap\u016f zak\u00e1zan\u00e9. E-commerce je omezena na produkty bez nikotinu prod\u00e1van\u00e9 registrovan\u00fdmi provozovateli da\u0148ov\u00fdch sklad\u016f. P\u0159eshrani\u010dn\u00ed prodeje na d\u00e1lku jak\u00fdchkoli v\u00fdrobk\u016f pro elektronick\u00e9 cigarety italsk\u00fdm spot\u0159ebitel\u016fm jsou zcela zak\u00e1zan\u00e9. V d\u016fsledku toho je italsk\u00fd trh t\u00e9m\u011b\u0159 v\u00fdhradn\u011b kamenn\u00fd\u2014spol\u00e9h\u00e1 na autorizovan\u00e9 specializovan\u00e9 prodejny a na rozs\u00e1hlou s\u00ed\u0165 trafiky (tabaccai) v zemi.<\/p>\n\n<h3 class=\"wp-block-heading\">\u0160v\u00fdcarsk\u00fd model otev\u0159en\u00e9ho trhu<\/h3>\n\n<p class=\"wp-block-paragraph\">Na rozd\u00edl od toho \u0160v\u00fdcarsko prost\u0159ednictv\u00edm TabPG nez\u0159izuje feder\u00e1ln\u00ed licen\u010dn\u00ed syst\u00e9m pro prodejce vape. Jak\u00fdkoli obchodn\u00ed subjekt m\u016f\u017ee prod\u00e1vat elektronick\u00e9 cigarety, pokud pod\u00e1 povinn\u00e1 hl\u00e1\u0161en\u00ed o slo\u017een\u00ed produktu FOPH.<\/p>\n\n<p class=\"wp-block-paragraph\">Neexistuje feder\u00e1ln\u00ed z\u00e1kaz dom\u00e1c\u00edho ani p\u0159eshrani\u010dn\u00edho online prodeje. E-commerce z\u016fst\u00e1v\u00e1 v\u00fdznamn\u00fdm pil\u00ed\u0159em \u0161v\u00fdcarsk\u00e9ho trhu. Online prodejci v\u0161ak mus\u00ed na digit\u00e1ln\u00edm m\u00edst\u011b prodeje zav\u00e9st robustn\u00ed syst\u00e9my ov\u011b\u0159ov\u00e1n\u00ed v\u011bku, aby se zajistilo, \u017ee nezletil\u00ed se k jejich platform\u00e1m nedostanou. I kdy\u017e feder\u00e1ln\u00ed pravidla vytv\u00e1\u0159ej\u00ed minim\u00e1ln\u00ed regula\u010dn\u00ed r\u00e1mec, jednotliv\u00e9 \u0161v\u00fdcarsk\u00e9 kantony si ponech\u00e1vaj\u00ed pravomoc prosazovat p\u0159\u00edsn\u011bj\u0161\u00ed lok\u00e1ln\u00ed po\u017eadavky na licencov\u00e1n\u00ed maloobchodu a podm\u00ednky prodeje.<\/p>\n\n<h2 class=\"wp-block-heading\">4. Standardy pro reklamu a v\u00fdstra\u017en\u00e9 ozna\u010den\u00ed na obalech<\/h2>\n\n<p class=\"wp-block-paragraph\">Ob\u011b zem\u011b omezuj\u00ed, jak se e-cigarety sm\u00ed propagovat, ale \u0160v\u00fdcarsko si ponech\u00e1v\u00e1 v\u00fdjimku pro m\u00e9dia s ov\u011b\u0159ov\u00e1n\u00edm v\u011bku.<\/p>\n\n<h3 class=\"wp-block-heading\">Italsk\u00fd plo\u0161n\u00fd z\u00e1kaz reklamy<\/h3>\n\n<p class=\"wp-block-paragraph\">Podle \u010dl\u00e1nku 21 D.Lgs. 6\/2016 It\u00e1lie zakazuje t\u00e9m\u011b\u0159 v\u0161echny formy obchodn\u00ed komunikace pro e-cigarety. Pat\u0159\u00ed sem z\u00e1kazy pro televizn\u00ed, rozhlasovou, ti\u0161t\u011bnou i online reklamu, stejn\u011b jako z\u00e1kazy sponzorov\u00e1n\u00ed p\u0159eshrani\u010dn\u00edch akc\u00ed. Reklama v m\u00edst\u011b prodeje je povolena pouze za p\u0159\u00edsn\u00fdch podm\u00ednek\u2014mus\u00ed b\u00fdt z\u0159eteln\u011b uvedena zdravotn\u00ed upozorn\u011bn\u00ed t\u00fdkaj\u00edc\u00ed se z\u00e1vislosti na nikotinu, jak vy\u017eaduje\u00a0<a href=\"https:\/\/www.gazzettaufficiale.it\/atto\/serie_generale\/caricaArticolo?art.progressivo=0&amp;art.idArticolo=4&amp;art.versione=1&amp;art.codiceRedazionale=13A09118&amp;art.dataPubblicazioneGazzetta=2013-11-11&amp;art.idGruppo=1&amp;art.idSottoArticolo1=10&amp;art.idSottoArticolo=1&amp;art.flagTipoArticolo=0\" rel=\"nofollow noopener\" target=\"_blank\">D.L. 104\/2013<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Italsk\u00e9 obaly mus\u00ed obsahovat let\u00e1k s n\u00e1vodem k pou\u017eit\u00ed, kontraindikacemi a konkr\u00e9tn\u00edm zdravotn\u00edm varov\u00e1n\u00edm pokr\u00fdvaj\u00edc\u00edm 30 % povrchu jednotkov\u00e9ho balen\u00ed:\u00a0<em>\u201eQuesto prodotto contiene nicotina, una sostanza che crea un&#8217;elevata dipendenza\u201c<\/em>\u00a0(Tento produkt obsahuje nikotin, vysoce n\u00e1vykovou l\u00e1tku).<\/p>\n\n<h3 class=\"wp-block-heading\">\u0160v\u00fdcarsk\u00e1 v\u00fdjimka s ov\u011b\u0159ov\u00e1n\u00edm v\u011bku a ozna\u010dov\u00e1n\u00ed CLP<\/h3>\n\n<p class=\"wp-block-paragraph\">\u010cl\u00e1nek 18 TabPG zakazuje reklamu na e-cigarety v ti\u0161t\u011bn\u00fdch m\u00e9di\u00edch, kinech, ve ve\u0159ejn\u00e9 doprav\u011b, na venkovn\u00edch billboardech a na ve\u0159ejn\u00fdch m\u00edstech, kter\u00e1 nav\u0161t\u011bvuj\u00ed nezletil\u00ed. Reklama na internetu a v mobiln\u00edch aplikac\u00edch je v\u0161ak povolena, pokud platforma pou\u017e\u00edv\u00e1 syst\u00e9m ov\u011b\u0159ov\u00e1n\u00ed v\u011bku, kter\u00fd zablokuje nezletil\u00fdm p\u0159\u00edstup k zobrazen\u00ed obsahu.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0160v\u00fdcarsk\u00e9 obaly mus\u00ed n\u00e9st standardn\u00ed zdravotn\u00ed upozorn\u011bn\u00ed:\u00a0<em>\u201eDieses Erzeugnis kann Ihre Gesundheit sch\u00e4digen und macht abh\u00e4ngig\u201c<\/em>\u00a0(Tento produkt m\u016f\u017ee po\u0161kodit va\u0161e zdrav\u00ed a zp\u016fsobuje z\u00e1vislost). Krom\u011b toho se refill tekutiny klasifikuj\u00ed podle \u0161v\u00fdcarsk\u00fdch pravidel pro chemik\u00e1lie, kter\u00e1 jsou v souladu s normami pro klasifikaci, ozna\u010dov\u00e1n\u00ed a balen\u00ed (CLP) podle koncentrace nikotinu, jak je uvedeno v\u00a0<a href=\"https:\/\/www.bag.admin.ch\/dam\/de\/sd-web\/KLl8cvXtFaTZ\/uebersicht-warnhinweise.pdf\" rel=\"nofollow noopener\" target=\"_blank\">P\u0159ehledu varov\u00e1n\u00ed FOPH<\/a>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>0 a\u017e 2,5 mg\/ml:<\/strong>\u00a0Nen\u00ed vy\u017eadov\u00e1n \u017e\u00e1dn\u00fd symbol chemick\u00e9ho nebezpe\u010d\u00ed.<\/li>\n\n\n\n<li><strong>2,5 a\u017e 16 mg\/ml:<\/strong>\u00a0Mus\u00ed b\u00fdt uveden symbol vyk\u0159i\u010dn\u00edku a \u00fadaj o nebezpe\u010dnosti H302 (\u0160kodliv\u00fd p\u0159i po\u017eit\u00ed).<\/li>\n\n\n\n<li><strong>16 a\u017e 20 mg\/ml:<\/strong>\u00a0Mus\u00ed b\u00fdt uveden symbol lebky a zk\u0159\u00ed\u017een\u00fdch hn\u00e1ty a \u00fadaj o nebezpe\u010dnosti H301 (Toxick\u00fd p\u0159i po\u017eit\u00ed).<\/li>\n\n\n\n<li><strong>Nad 20 mg\/ml:<\/strong>\u00a0Zak\u00e1z\u00e1no prod\u00e1vat.<\/li>\n<\/ul>\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\" style=\"border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px;border-top-width:2px;border-right-width:4px;border-bottom-width:6px;border-left-width:2px;background-color:#0792e361\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"935\" height=\"832\" src=\"https:\/\/stagvape.com\/wp-content\/uploads\/2026\/03\/stagbar-6in1-\u526f\u672c.png\" alt=\"Jednor\u00e1zov\u00fd vape Stagbar 6v1\" class=\"wp-image-4683\" srcset=\"\/\/stagvape.com\/wp-content\/uploads\/2026\/03\/stagbar-6in1-\u526f\u672c.png 935w, \/\/stagvape.com\/wp-content\/uploads\/2026\/03\/stagbar-6in1-\u526f\u672c-300x267.png 300w, \/\/stagvape.com\/wp-content\/uploads\/2026\/03\/stagbar-6in1-\u526f\u672c-768x683.png 768w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-constrained wp-block-column-is-layout-constrained\" style=\"flex-basis:60%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\"><strong>StagBar Vape 6v1 180K Puffs Jednor\u00e1zov\u00e1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stagbar 6v1 se sv\u00fdm jedine\u010dn\u00fdm \u0161estif\u00e1zov\u00fdm (6-flavor) syst\u00e9mem a \u0161esti samostatn\u00fdmi mesh c\u00edvkami umo\u017e\u0148uje p\u0159ep\u00ednat mezi \u0161esti odli\u0161n\u00fdmi chut\u011bmi v jednom elegantn\u00edm za\u0159\u00edzen\u00ed a nab\u00edz\u00ed bezprecedentn\u00edch 180 000 pot\u00e1hnut\u00ed (puff\u016f).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-b192c3d7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-black-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/stagvape.com\/product\/6in1-180k-disposable\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;border-top-width:2px;border-right-width:3px;border-bottom-width:5px;border-left-width:2px;font-style:normal;font-weight:700\">\u010c\u00cdST V\u00cdCE &gt;&gt;&gt;<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">5. Pov\u011bdom\u00ed o trhu a profily spot\u0159ebitel\u016f<\/h2>\n\n<p class=\"wp-block-paragraph\">Regula\u010dn\u00ed rozd\u00edly mezi It\u00e1li\u00ed a \u0160v\u00fdcarskem formovaly odli\u0161n\u00e9 struktury trhu, chov\u00e1n\u00ed spot\u0159ebitel\u016f a dovozn\u00ed trendy.<\/p>\n\n<h3 class=\"wp-block-heading\">Prevalence a demografie<\/h3>\n\n<p class=\"wp-block-paragraph\">Podle \u00fadaj\u016f z\u00a0<a href=\"https:\/\/gsthr.org\/countries\/profile\/ita\/e_cigarettes\/\" rel=\"nofollow noopener\" target=\"_blank\">Global State of Tobacco Harm Reduction (GSTHR)<\/a> m\u00e1 It\u00e1lie p\u0159ibli\u017en\u011b 1,6 milionu sou\u010dasn\u00fdch u\u017eivatel\u016f e-cigaret, co\u017e odpov\u00edd\u00e1 m\u00ed\u0159e prevalence u dosp\u011bl\u00fdch 3,0 %, p\u0159i\u010dem\u017e zhruba 1,5 % vape u\u017eivatel\u016f pou\u017e\u00edv\u00e1 za\u0159\u00edzen\u00ed denn\u011b. Data z\u00a0<a href=\"https:\/\/www.iss.it\/-\/comunicato-stampa-n-30\/2024-in-italia-fuma-un-adulto-su-4-ma-tra-i-giovani-il-30-usa-almeno-uno-tra-sigaretta-tabacco-riscaldato-o-e-cig-e-raddoppia-il-policonsumo\" rel=\"nofollow noopener\" target=\"_blank\">Istituto Superiore di Sanit\u00e0 (ISS)<\/a> ukazuj\u00ed, \u017ee du\u00e1ln\u00ed u\u017e\u00edv\u00e1n\u00ed z\u016fst\u00e1v\u00e1 b\u011b\u017en\u00e9\u2014velk\u00e1 \u010d\u00e1st vapuj\u00edc\u00edch nad\u00e1le kou\u0159\u00ed cigarety ur\u010den\u00e9 ke spalov\u00e1n\u00ed.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0160v\u00fdcarsko i p\u0159es men\u0161\u00ed populaci vykazuje vy\u0161\u0161\u00ed koncentraci pravideln\u00fdch u\u017eivatel\u016f. <a href=\"https:\/\/ind.obsan.admin.ch\/en\/indicator\/monam\/konsum-von-e-zigaretten-alter-15\" rel=\"nofollow noopener\" target=\"_blank\">\u0160v\u00fdcarsk\u00e1 zdravotnick\u00e1 observato\u0159 (Obsan)<\/a> uv\u00e1d\u00ed, \u017ee 4,3 % populace ve v\u011bku 15+ pou\u017e\u00edv\u00e1 e-cigarety alespo\u0148 jednou m\u011bs\u00ed\u010dn\u011b, p\u0159i\u010dem\u017e 2,3 % vape u\u017eivatel\u016f pou\u017e\u00edv\u00e1 denn\u011b. Vape je siln\u011b koncentrov\u00e1no mezi mlad\u00fdmi lidmi\u20149,2 % \u0161v\u00fdcarsk\u00fdch adolescent\u016f ve v\u011bku 15 a\u017e 19 let hl\u00e1s\u00ed pravideln\u00e9 pou\u017e\u00edv\u00e1n\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\">Dynamika dovozu a hodnoty trhu<\/h3>\n\n<p class=\"wp-block-paragraph\">\u0160v\u00fdcarsko prokazuje siln\u00fd r\u016fst na stran\u011b nab\u00eddky. Tr\u017en\u00ed zpr\u00e1vy od\u00a0<a href=\"https:\/\/gtaic.ai\/market-reports\/electronic-cigarettes-and-vaporising-devices-review-top-30-importing-countries-europe-in-2026\" rel=\"nofollow noopener\" target=\"_blank\">GTAIC<\/a> ukazuj\u00ed, \u017ee mezi prosincem 2024 a listopadem 2025 vzrostly \u0161v\u00fdcarsk\u00e9 dovozy elektronick\u00fdch cigaret a za\u0159\u00edzen\u00ed pro vapov\u00e1n\u00ed o 33,47 % v objemu na 339,3 tuny, co\u017e p\u0159edstavuje dovozn\u00ed hodnotu 34,26 mil. USD.<\/p>\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco celkovou hodnotu italsk\u00e9ho maloobchodn\u00edho trhu zdroje z odv\u011btv\u00ed odhaduj\u00ed na 750\u2013759 milion\u016f \u20ac, p\u0159\u00edm\u00e1 hodnota dovozu za\u0159\u00edzen\u00ed do It\u00e1lie je na ni\u017e\u0161\u00ed \u00farovni. Tento rozd\u00edl existuje proto, \u017ee italsk\u00e9 maloobchodn\u00ed \u00fadaje zahrnuj\u00ed vysok\u00e9 dom\u00e1c\u00ed p\u0159ir\u00e1\u017eky, lok\u00e1ln\u00ed v\u00fdrobu e-liquid\u016f a rozs\u00e1hlou distribu\u010dn\u00ed s\u00ed\u0165, zat\u00edmco \u0161v\u00fdcarsk\u00e9 \u00fadaje se obecn\u011b m\u011b\u0159\u00ed jako odhady dovozn\u00ed hodnoty na hranici. Dovozn\u00ed objem za\u0159\u00edzen\u00ed do It\u00e1lie vzrostl o 99,7 % z n\u00edzk\u00e9 z\u00e1kladny a dos\u00e1hl 12,01 mil. USD mezi \u0159\u00edjnem 2024 a z\u00e1\u0159\u00edm 2025, jak dokumentuje <a href=\"https:\/\/gtaic.ai\/files\/reports\/Italy_240419_f340a14e-7834-4ee5-a6d5-e3c94fa2936a.pdf\" rel=\"nofollow noopener\" target=\"_blank\">GTAIC Italy Country Report<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">Distribu\u010dn\u00ed dynamika<\/h3>\n\n<p class=\"wp-block-paragraph\">Maloobchodn\u00ed prost\u0159ed\u00ed v It\u00e1lii ovl\u00e1daj\u00ed kamenn\u00e9 prodejny. Distribu\u010dn\u00ed s\u00ed\u0165 stoj\u00ed z velk\u00e9 \u010d\u00e1sti na 60 000 licencovan\u00fdch trafik\u00e1ch (<em>tabaccherie<\/em>), kter\u00e9 koordinuj\u00ed logistick\u00e9 s\u00edt\u011b jako <a href=\"https:\/\/www.logista.it\/en\/home\/media\/comunicati-stampa\/logista-rapporto-sulla-distribuzione-2024.html\" rel=\"nofollow noopener\" target=\"_blank\">Logista Italia<\/a>, spolu s p\u0159ibli\u017en\u011b 2 500 specializovan\u00fdmi vape obchody autorizovan\u00fdmi ADM. Z\u00e1kaz online prodeje nikotinu pos\u00edlil tento re\u017eim \u201ekamenn\u00e9ho monopolu\u201c.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0160v\u00fdcarsko funguje na hybridn\u00edm modelu. Trh podporuje mezi 220 a\u017e 250 aktivn\u00edch online prodejc\u016f tab\u00e1kov\u00fdch a ku\u0159\u00e1ck\u00fdch pot\u0159eb. Velk\u00e9 online platformy, jako coop.ch, a specializovan\u00e9 port\u00e1ly, jako je <a href=\"https:\/\/www.freevap.ch\/en\/\" rel=\"nofollow noopener\" target=\"_blank\">Freevap<\/a>, z\u00edsk\u00e1vaj\u00ed v\u00fdznamnou \u010d\u00e1st trhu vedle kamenn\u00fdch kiosk\u016f, supermarket\u016f a nez\u00e1visl\u00fdch vape butik\u016f.<\/p>\n\n<h2 class=\"wp-block-heading\">Provozn\u00ed poznatky pro podniky<\/h2>\n\n<p class=\"wp-block-paragraph\">Pro zna\u010dky a distributory, kte\u0159\u00ed se pohybuj\u00ed v t\u011bchto sousedn\u00edch evropsk\u00fdch regionech, dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f vy\u017eaduje odli\u0161n\u00e9 strategie pro ka\u017edou zemi:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Strategie pro e-commerce:<\/strong>\u00a0Nepokou\u0161ejte se v It\u00e1lii o prodeje B2C online u produkt\u016f s obsahem nikotinu. Ve\u0161ker\u00e1 italsk\u00e1 maloobchodn\u00ed partnerstv\u00ed mus\u00ed sm\u011b\u0159ovat na fyzickou distribuci prost\u0159ednictv\u00edm prodejen autorizovan\u00fdch ADM a trafik. Ve \u0160v\u00fdcarsku jsou online prodeje re\u00e1ln\u00e9, ale vy\u017eaduj\u00ed integraci certifikovan\u00e9ho softwaru pro ov\u011b\u0159ov\u00e1n\u00ed v\u011bku.<\/li>\n\n\n\n<li><strong>Da\u0148ov\u00e1 compliance:<\/strong>\u00a0Cenov\u00e9 modely ve \u0160v\u00fdcarsku mus\u00ed po\u010d\u00edtat s pau\u0161\u00e1ln\u00edmi objemov\u00fdmi dan\u011bmi (CHF 0,20\/ml pro tekutiny, CHF 1,00\/ml pro jednor\u00e1zov\u00e9 produkty). V It\u00e1lii mus\u00ed b\u00fdt cenotvorba postaven\u00e1 na kol\u00edsav\u00e9m \u201eequivalenza\u201c modelu, kter\u00fd je pro nikotinov\u00e9 tekutiny v roce 2026 stanoven na 17 % ekvivalentn\u00ed spot\u0159ebn\u00ed dan\u011b z cigaret.<\/li>\n\n\n\n<li><strong>Obaly a ozna\u010den\u00ed:<\/strong>\u00a0Zajist\u011bte odd\u011blen\u00e9 v\u00fdrobn\u00ed s\u00e9rie obal\u016f pro ka\u017edou zemi. Italsk\u00e9 obaly vy\u017eaduj\u00ed textov\u00e1 upozorn\u011bn\u00ed v ital\u0161tin\u011b v souladu s TPD a let\u00e1ky. \u0160v\u00fdcarsk\u00e9 obaly mus\u00ed obsahovat specifick\u00e9 trojjazy\u010dn\u00e9 \u0161v\u00fdcarsk\u00e9 zdravotn\u00ed upozorn\u011bn\u00ed spolu s CLP symboly nebezpe\u010dnosti odpov\u00eddaj\u00edc\u00edmi p\u0159esn\u00e9mu p\u00e1smu koncentrace nikotinu.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Podrobn\u00e9 srovn\u00e1n\u00ed spot\u0159ebn\u00edch dan\u00ed, z\u00e1kaz\u016f online prodeje a maloobchodn\u00edch pravidel v It\u00e1lii a \u0160v\u00fdcarsku.<\/p>\n","protected":false},"author":1,"featured_media":52359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2043],"tags":[2055,2254,2053,2047],"class_list":["post-52358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vape-pruvodce","tag-dan-z-vapingu","tag-italie","tag-regulace-pro-vaping","tag-svycarsko"],"acf":[],"_links":{"self":[{"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/posts\/52358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/comments?post=52358"}],"version-history":[{"count":0,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/posts\/52358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/media\/52359"}],"wp:attachment":[{"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/media?parent=52358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/categories?post=52358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/tags?post=52358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}