{"id":54457,"date":"2023-03-05T07:57:00","date_gmt":"2023-03-05T07:57:00","guid":{"rendered":"https:\/\/stagvape.com\/eu-heated-tobacco-flavor-ban"},"modified":"2026-08-15T08:48:41","modified_gmt":"2026-08-15T08:48:41","slug":"eu-heated-tobacco-flavor-ban","status":"publish","type":"post","link":"https:\/\/stagvape.com\/cs\/vape-novinky\/eu-heated-tobacco-flavor-ban","title":{"rendered":"EU Prosazuje Z\u00e1kaz Dochucen\u00fdch Zah\u0159\u00edvan\u00fdch Tab\u00e1kov\u00fdch V\u00fdrobk\u016f"},"content":{"rendered":"\n

Evropsk\u00e1 komise vynutila z\u00e1kaz charakterizuj\u00edc\u00edch p\u0159\u00edchut\u00ed v zah\u0159\u00edvan\u00fdch tab\u00e1kov\u00fdch v\u00fdrobc\u00edch (HTP) ve v\u0161ech \u010dlensk\u00fdch st\u00e1tech Evropsk\u00e9 unie. Tento krok, zaveden\u00fd v r\u00e1mci sm\u011brnice 2022\/2100<\/a>, m\u00e1 za c\u00edl omezit rychl\u00fd r\u016fst prodeje HTP a sladit regulace s tradi\u010dn\u00edmi cigaretami.<\/p>\n\n

Regulace m\u00ed\u0159\u00ed na v\u00fdrobky, kter\u00e9 pou\u017e\u00edvaj\u00ed obch\u016fzkov\u00e9 marketingov\u00e9 n\u00e1zvy a barvy k maskov\u00e1n\u00ed tradi\u010dn\u00edch kategori\u00ed p\u0159\u00edchut\u00ed, jako je mentol, citrusy, broskev a divok\u00e9 bobule. Podle sm\u011brnice mus\u00ed HTP tak\u00e9 zobrazovat zdravotn\u00ed varov\u00e1n\u00ed srovnateln\u00e1 s varov\u00e1n\u00edmi na obalech cigaret ur\u010den\u00fdch ke spalov\u00e1n\u00ed.<\/p>\n\n

Pochopen\u00ed rozsahu z\u00e1kazu p\u0159\u00edchut\u00ed<\/h2>\n\n

Podle sm\u011brnice se charakterizuj\u00edc\u00ed p\u0159\u00edchut\u00ed rozum\u00ed jak\u00fdkoli jasn\u011b rozpoznateln\u00fd z\u00e1pach nebo chu\u0165 odli\u0161n\u00e1 od tab\u00e1ku, zjistiteln\u00e1 p\u0159ed nebo b\u011bhem konzumace. EU d\u0159\u00edve zak\u00e1zala charakterizuj\u00edc\u00ed p\u0159\u00edchut\u011b pro tradi\u010dn\u00ed cigarety v roce 2016 a pro mentolov\u00e9 produkty v roce 2020. Tato aktualizace uzav\u00edr\u00e1 regula\u010dn\u00ed mezeru, kter\u00e1 umo\u017e\u0148ovala HTP obch\u00e1zet tato pravidla.<\/p>\n\n

A\u010dkoli z\u00e1kaz odstra\u0148uje z trhu dochucen\u00e9 tab\u00e1kov\u00e9 ty\u010dinky, v sou\u010dasnosti se nevztahuje na elektronick\u00e9 cigarety. E-cigarety vyu\u017e\u00edvaj\u00edc\u00ed n\u00e1dr\u017eky na tekut\u00fd nikotin i nad\u00e1le nab\u00edzej\u00ed celou \u0159adu p\u0159\u00edchut\u00ed, i kdy\u017e analytici z oboru o\u010dek\u00e1vaj\u00ed, \u017ee EU prov\u011b\u0159\u00ed regulace p\u0159\u00edchut\u00ed pro e-cigarety do roku 2027 nebo 2028.<\/p>\n\n

Rychl\u00fd r\u016fst na trhu spou\u0161t\u00ed legislativn\u00ed kroky<\/h2>\n\n

Evropsk\u00e1 komise zah\u00e1jila z\u00e1kaz na z\u00e1klad\u011b zpr\u00e1vy, kter\u00e1 uk\u00e1zala v\u00fdrazn\u00fd n\u00e1r\u016fst prodeje HTP v r\u00e1mci cel\u00e9ho bloku. V obdob\u00ed mezi lety 2018 a 2020 vzrostl prodej HTP o v\u00edce ne\u017e 2 000 %, co\u017e p\u0159edstavuje zm\u011bnu spot\u0159ebitelsk\u00fdch n\u00e1vyk\u016f poh\u00e1n\u011bnou agresivn\u00edm marketingem v oboru.<\/p>\n\n

Region \/ Zem\u011b<\/th>Objem prodeje HTP (2018)<\/th>Objem prodeje HTP (2020)<\/th>M\u00edra r\u016fstu \/ n\u00e1r\u016fst<\/th><\/tr><\/thead>
Evropsk\u00e1 unie (celkem)<\/strong><\/td>924 milion\u016f kus\u016f<\/td>19,7 miliardy kus\u016f<\/td>+2,032%<\/td><\/tr>
Francie<\/strong><\/td>Minim\u00e1ln\u00ed zastoupen\u00ed<\/td>4,06 miliardy kus\u016f<\/td>Exponenci\u00e1ln\u00ed n\u00e1r\u016fst<\/td><\/tr>
Portugalsko<\/strong><\/td>Minim\u00e1ln\u00ed zastoupen\u00ed<\/td>1,80 miliardy kus\u016f<\/td>Vysok\u00fd r\u016fst<\/td><\/tr>
Nizozemsko<\/strong><\/td>Minim\u00e1ln\u00ed zastoupen\u00ed<\/td>1,53 miliardy kus\u016f<\/td>Vysok\u00fd r\u016fst<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Philip Morris International (PMI) se sv\u00fdm za\u0159\u00edzen\u00edm IQOS a British American Tobacco (BAT) se svou zna\u010dkou Glo z\u016fst\u00e1vaj\u00ed v t\u00e9to kategorii dominantn\u00edmi v\u00fdrobci. Ve\u0159ejno-zdravotn\u00ed koalice, jako je Smoke-Free Partnership, podporuj\u00ed z\u00e1kaz jako nezbytn\u00fd krok ke sn\u00ed\u017een\u00ed m\u00edry zahajov\u00e1n\u00ed u\u017e\u00edv\u00e1n\u00ed u mladistv\u00fdch.<\/p>\n\n

Politick\u00fd odpor a lobbov\u00e1n\u00ed v tab\u00e1kov\u00e9m pr\u016fmyslu<\/h2>\n\n

Sm\u011brnice narazila na form\u00e1ln\u00ed odpor ze strany n\u011bkolika \u010dlensk\u00fdch st\u00e1t\u016f, v\u010detn\u011b Bulharska, Kypru, \u0158ecka a It\u00e1lie. Tyto zem\u011b vydaly spole\u010dn\u00e9 prohl\u00e1\u0161en\u00ed, v n\u011bm\u017e argumentovaly, \u017ee Evropsk\u00e1 komise p\u0159ekro\u010dila svou sv\u011b\u0159enou pravomoc podle p\u016fvodn\u00ed sm\u011brnice o tab\u00e1kov\u00fdch v\u00fdrobc\u00edch z roku 2014, p\u0159i\u010dem\u017e tvrdily, \u017ee rozhodnut\u00ed m\u011blo proj\u00edt b\u011b\u017en\u00fdm legislativn\u00edm p\u0159ezkumem.<\/p>\n\n

Ve\u0159ejn\u011b dostupn\u00e9 z\u00e1znamy ukazuj\u00ed vysokou m\u00edru aktivity tab\u00e1kov\u00e9ho pr\u016fmyslu v t\u011bchto zem\u00edch, kter\u00e9 se stav\u00ed proti. V It\u00e1lii se v roce 2020 objevily zpr\u00e1vy, \u017ee poradensk\u00e1 firma spojen\u00e1 s politickou stranou Hnut\u00ed p\u011bti hv\u011bzd obdr\u017eela od PMI v\u00edce ne\u017e 2 miliony eur, na\u010de\u017e vl\u00e1da sn\u00ed\u017eila dan\u011b z HTP o 75 %. V Bulharsku a \u0158ecku PMI financovala p\u0159edn\u00ed (frontov\u00e9) skupiny, m\u00edstn\u00ed turistick\u00e9 iniciativy a dary nemocnic, aby si zajistila p\u0159\u00edzniv\u011bj\u0161\u00ed regula\u010dn\u00ed zach\u00e1zen\u00ed.<\/p>\n\n

Alternativy v oboru a budouc\u00ed v\u00fdhled<\/h2>\n\n

Jak p\u0159\u00edchut\u011b odvozen\u00e9 od tab\u00e1ku miz\u00ed, v\u00fdrobci hledaj\u00ed alternativn\u00ed slo\u017een\u00ed, aby si udr\u017eeli spot\u0159ebitele. N\u011bkter\u00e9 spole\u010dnosti zkoumaj\u00ed zah\u0159\u00edvan\u00e9 spot\u0159ebn\u00ed materi\u00e1ly, kter\u00e9 vyu\u017e\u00edvaj\u00ed netab\u00e1kov\u00e9 botanick\u00e9 slo\u017eky k obch\u00e1zen\u00ed sm\u011brnice zam\u011b\u0159en\u00e9 specificky na tab\u00e1k.<\/p>\n\n

Bruno Stefani, marketing a prodej nov\u00e9 generace produkt\u016f ve spole\u010dnosti SWM International, pouk\u00e1zal na m\u011bn\u00edc\u00ed se regula\u010dn\u00ed prost\u0159ed\u00ed: \u201eV Evrop\u011b je tab\u00e1k st\u00e1le kontroverzn\u00ed, a\u0165 u\u017e jde o jeho zah\u0159\u00edv\u00e1n\u00ed, nebo spalov\u00e1n\u00ed, zat\u00edmco spot\u0159eba nikotinu \u2013 nap\u0159\u00edklad prost\u0159ednictv\u00edm e-cigaret \u2013 je vn\u00edm\u00e1na m\u00e9n\u011b negativn\u011b.\u201c<\/p>\n\n

Jak EU usiluje o sv\u016fj c\u00edl generace bez tab\u00e1ku do roku 2040, v\u00fdrobci se mus\u00ed p\u0159izp\u016fsobit st\u00e1le p\u0159\u00edsn\u011bj\u0161\u00edm limit\u016fm pro syst\u00e9my dod\u00e1v\u00e1n\u00ed nikotinu.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010clensk\u00e9 st\u00e1ty vynucuj\u00ed sm\u011brnici 2022\/2100 za \u00fa\u010delem odstran\u011bn\u00ed charakterizuj\u00edc\u00edch p\u0159\u00edchut\u00ed v HTP.<\/p>\n","protected":false},"author":1,"featured_media":54458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2026],"tags":[2028,2027],"class_list":["post-54457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vape-novinky","tag-produkty-zahrivaneho-tabaku","tag-zakaz-ochuceneho-vapu"],"acf":[],"_links":{"self":[{"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/posts\/54457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/comments?post=54457"}],"version-history":[{"count":0,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/posts\/54457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/media\/54458"}],"wp:attachment":[{"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/media?parent=54457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/categories?post=54457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stagvape.com\/cs\/wp-json\/wp\/v2\/tags?post=54457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}