{"id":54493,"date":"2023-03-05T07:57:00","date_gmt":"2023-03-05T07:57:00","guid":{"rendered":"https:\/\/stagvape.com\/eu-heated-tobacco-flavor-ban"},"modified":"2026-08-15T08:48:42","modified_gmt":"2026-08-15T08:48:42","slug":"eu-heated-tobacco-flavor-ban","status":"publish","type":"post","link":"https:\/\/stagvape.com\/sk\/spravy-zo-sveta-vapingu\/eu-heated-tobacco-flavor-ban","title":{"rendered":"E\u00da Zav\u00e1dza Z\u00e1kaz Aromatizovan\u00fdch Ohrievan\u00fdch Tabakov\u00fdch V\u00fdrobkov"},"content":{"rendered":"\n

Eur\u00f3pska komisia uplatnila z\u00e1kaz charakteriza\u010dn\u00fdch ar\u00f3m v ohrievan\u00fdch tabakov\u00fdch v\u00fdrobkoch (HTP) vo v\u0161etk\u00fdch \u010dlensk\u00fdch \u0161t\u00e1toch Eur\u00f3pskej \u00fanie. Toto opatrenie, zaveden\u00e9 v r\u00e1mci Smernice 2022\/2100<\/a>, m\u00e1 za cie\u013e obmedzi\u0165 r\u00fdchly rast predaja HTP a zos\u00faladi\u0165 regul\u00e1ciu s tradi\u010dn\u00fdmi cigaretami.<\/p>\n\n

Regul\u00e1cia sa zameriava na produkty, ktor\u00e9 pou\u017e\u00edvaj\u00fa obch\u00e1dzaj\u00face marketingov\u00e9 n\u00e1zvy a farby na skrytie tradi\u010dn\u00fdch kateg\u00f3ri\u00ed chut\u00ed, ako s\u00fa mentol, citrusy, brosky\u0148a a divok\u00e9 bobule. Pod\u013ea smernice musia HTP z\u00e1rove\u0148 zobrazova\u0165 zdravotn\u00e9 varovania porovnate\u013en\u00e9 s t\u00fdmi, ktor\u00e9 sa nach\u00e1dzaj\u00fa na baleniach tabakov\u00fdch cigariet ur\u010den\u00fdch na spa\u013eovanie.<\/p>\n\n

Pochopenie rozsahu z\u00e1kazu ar\u00f3m<\/h2>\n\n

Pod\u013ea smernice sa charakteriza\u010dnou ar\u00f3mou rozumie ak\u00e1ko\u013evek zrete\u013ene vn\u00edmate\u013en\u00e1 v\u00f4\u0148a alebo chu\u0165 in\u00e1 ne\u017e tabak, zachytite\u013en\u00e1 pred konzum\u00e1ciou alebo po\u010das nej. E\u00da u\u017e v roku 2016 zak\u00e1zala charakteriza\u010dn\u00e9 ar\u00f3my pre tradi\u010dn\u00e9 cigarety a v roku 2020 aj pre v\u00fdrobky s mentolom. T\u00e1to aktualiz\u00e1cia uzatv\u00e1ra regula\u010dn\u00fd \u201epriestor\u201c, ktor\u00fd umo\u017e\u0148oval HTP ob\u00eds\u0165 tieto pravidl\u00e1.<\/p>\n\n

Aj ke\u010f z\u00e1kaz odstra\u0148uje z trhu aromatizovan\u00e9 tabakov\u00e9 ty\u010dinky, v s\u00fa\u010dasnosti sa nevz\u0165ahuje na elektronick\u00e9 cigarety. E-cigarety vyu\u017e\u00edvaj\u00face z\u00e1sobn\u00edky tekut\u00e9ho nikot\u00ednu i na\u010falej pon\u00fakaj\u00fa r\u00f4znorod\u00fa \u0161k\u00e1lu chut\u00ed, hoci analytici z odvetvia o\u010dak\u00e1vaj\u00fa, \u017ee E\u00da do roku 2027 alebo 2028 prehodnot\u00ed regul\u00e1ciu ar\u00f3m pre e-cigarety.<\/p>\n\n

R\u00fdchly rast trhu vedie k legislat\u00edvnej akcii<\/h2>\n\n

Eur\u00f3pska komisia zaviedla z\u00e1kaz po spr\u00e1ve, ktor\u00e1 uk\u00e1zala prudk\u00fd n\u00e1rast predaja HTP v r\u00e1mci cel\u00e9ho bloku. V obdob\u00ed rokov 2018 a\u017e 2020 vzr\u00e1stol predaj HTP o viac ne\u017e 2 000 %, \u010do predstavuje zmenu n\u00e1vykov spotrebite\u013eov poh\u00e1\u0148an\u00fa agres\u00edvnym marketingom zo strany odvetvia.<\/p>\n\n

Regi\u00f3n \/ Krajina<\/th>Objem predaja HTP (2018)<\/th>Objem predaja HTP (2020)<\/th>Miera rastu \/ n\u00e1rast<\/th><\/tr><\/thead>
Eur\u00f3pska \u00fania (spolu)<\/strong><\/td>924 mili\u00f3nov kusov<\/td>19,7 miliardy kusov<\/td>+2,032%<\/td><\/tr>
Franc\u00fazsko<\/strong><\/td>Minim\u00e1lny v\u00fdskyt<\/td>4,06 miliardy kusov<\/td>Exponenci\u00e1lny n\u00e1rast<\/td><\/tr>
Portugalsko<\/strong><\/td>Minim\u00e1lny v\u00fdskyt<\/td>1,80 miliardy kusov<\/td>Vysok\u00fd rast<\/td><\/tr>
Holandsko<\/strong><\/td>Minim\u00e1lny v\u00fdskyt<\/td>1,53 miliardy kusov<\/td>Vysok\u00fd rast<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

Philip Morris International (PMI) so svoj\u00edm zariaden\u00edm IQOS a British American Tobacco (BAT) so zna\u010dkou Glo zost\u00e1vaj\u00fa dominantn\u00fdmi v\u00fdrobcami v tejto kateg\u00f3rii. Verejnoprospe\u0161n\u00e9 zdravotn\u00edcke koal\u00edcie, ako napr\u00edklad Smoke-Free Partnership, podporuj\u00fa z\u00e1kaz ako potrebn\u00fd krok na zn\u00ed\u017eenie miery za\u010d\u00ednania u\u017e\u00edvania medzi mlad\u00fdmi.<\/p>\n\n

Politick\u00fd odpor a lobovanie tabakov\u00e9ho priemyslu<\/h2>\n\n

Smernica \u010delila form\u00e1lnemu odporu viacer\u00fdch \u010dlensk\u00fdch \u0161t\u00e1tov vr\u00e1tane Bulharska, Cypru, Gr\u00e9cka a Talianska. Tieto krajiny vydali spolo\u010dn\u00e9 vyhl\u00e1senie, v ktorom argumentovali, \u017ee Eur\u00f3pska komisia prekro\u010dila svoje splnomocnenie v r\u00e1mci p\u00f4vodnej smernice o tabakov\u00fdch v\u00fdrobkoch z roku 2014 a tvrdili, \u017ee rozhodnutie malo prejs\u0165 be\u017en\u00fdm legislat\u00edvnym presk\u00faman\u00edm.<\/p>\n\n

Verejne dostupn\u00e9 z\u00e1znamy ukazuj\u00fa vysok\u00fa mieru aktivity tabakov\u00e9ho priemyslu v t\u00fdchto krajin\u00e1ch, ktor\u00e9 nes\u00fahlasili. V Taliansku sa v roku 2020 objavili spr\u00e1vy, \u017ee poradensk\u00e1 firma prepojen\u00e1 s politickou stranou Hnutie 5 hviezd z\u00edskala viac ne\u017e 2 mili\u00f3ny \u20ac od PMI, n\u00e1sledne vl\u00e1da zn\u00ed\u017eila dane z HTP o 75 %. V Bulharsku a Gr\u00e9cku PMI financuje \u201efrontov\u00e9\u201c skupiny, miestne iniciat\u00edvy cestovn\u00e9ho ruchu a dary nemocniciam s cie\u013eom zabezpe\u010di\u0165 priazniv\u00e9 zaobch\u00e1dzanie zo strany regul\u00e1torov.<\/p>\n\n

Alternat\u00edvy v odvetv\u00ed a bud\u00faci v\u00fdh\u013ead<\/h2>\n\n

Ke\u010f ar\u00f3my odvoden\u00e9 od tabaku mizn\u00fa, v\u00fdrobcovia h\u013eadaj\u00fa alternat\u00edvne zlo\u017eenia produktov, aby si udr\u017eali z\u00e1kazn\u00edkov. Niektor\u00e9 spolo\u010dnosti sk\u00famaj\u00fa ohrievan\u00e9 spotrebn\u00e9 produkty, ktor\u00e9 vyu\u017e\u00edvaj\u00fa botanick\u00e9 zlo\u017eky bez tabaku, aby obch\u00e1dzali smernicu \u0161pecifick\u00fa pre tabakov\u00e9 v\u00fdrobky.<\/p>\n\n

Bruno Stefani, marketing a obchod s nov\u00fdmi produktmi v spolo\u010dnosti SWM International, upozornil na meniace sa regula\u010dn\u00e9 prostredie: \u201eV Eur\u00f3pe zost\u00e1va tabak kontroverzn\u00fd, \u010di u\u017e ide o ohrievan\u00fd, alebo spa\u013eovan\u00fd, zatia\u013e \u010do spotreba nikot\u00ednu \u2013 napr\u00edklad prostredn\u00edctvom e-cigariet \u2013 m\u00e1 menej negat\u00edvne vn\u00edmanie.\u201c<\/p>\n\n

Ke\u010f E\u00da smeruje k cie\u013eu gener\u00e1cie bez tabaku do roku 2040, v\u00fdrobcovia sa musia prisp\u00f4sobi\u0165 \u010doraz pr\u00edsnej\u0161\u00edm limitom pre syst\u00e9my dod\u00e1vania nikot\u00ednu.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010clensk\u00e9 \u0161t\u00e1ty uplat\u0148uj\u00fa smernicu 2022\/2100 s cie\u013eom odstr\u00e1ni\u0165 charakteriza\u010dn\u00e9 ar\u00f3my v HTP.<\/p>\n","protected":false},"author":1,"featured_media":54494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2030],"tags":[1329,19],"class_list":["post-54493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spravy-zo-sveta-vapingu","tag-heated-tobacco-products","tag-flavored-vape-ban"],"acf":[],"_links":{"self":[{"href":"https:\/\/stagvape.com\/sk\/wp-json\/wp\/v2\/posts\/54493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stagvape.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stagvape.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stagvape.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stagvape.com\/sk\/wp-json\/wp\/v2\/comments?post=54493"}],"version-history":[{"count":0,"href":"https:\/\/stagvape.com\/sk\/wp-json\/wp\/v2\/posts\/54493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stagvape.com\/sk\/wp-json\/wp\/v2\/media\/54494"}],"wp:attachment":[{"href":"https:\/\/stagvape.com\/sk\/wp-json\/wp\/v2\/media?parent=54493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stagvape.com\/sk\/wp-json\/wp\/v2\/categories?post=54493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stagvape.com\/sk\/wp-json\/wp\/v2\/tags?post=54493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}