Federal \u00c7evre Bakan\u0131 Steffi Lemke\u2019nin deste\u011fiyle Alman Bundesrat\u0131, \u00fclkede tek kullan\u0131ml\u0131k e-sigaralar\u0131n tamamen yasaklanmas\u0131 i\u00e7in resmen federal h\u00fck\u00fcmeti harekete ge\u00e7meye \u00e7a\u011f\u0131r\u0131yor. Bu mevzuat ivmesi, AB genelinde bir yasak i\u00e7in Ocak ay\u0131nda Bavyera eyalet h\u00fck\u00fcmetinin yapt\u0131\u011f\u0131 \u00e7a\u011fr\u0131y\u0131 izliyor; ama\u00e7, gen\u00e7lerin nikotin t\u00fcketiminde h\u0131zla b\u00fcy\u00fcyen salg\u0131n\u0131 frenlemek.<\/p>\n\n
Tek kullan\u0131ml\u0131k vape \u00fcr\u00fcnleri, Alman federal cumhuriyetinde h\u0131zla devasa bir sekt\u00f6re d\u00f6n\u00fc\u015ft\u00fc. Alman E-sigara Ticaret Birli\u011fi (VdeH)\u2019nin verilerine g\u00f6re, ge\u00e7en y\u0131l e-sigara sat\u0131\u015flar\u0131 300 milyon avroyu a\u015ft\u0131.<\/p>\n\n
\u015eu anda Almanya\u2019da her ay 5 milyondan fazla tek kullan\u0131ml\u0131k cihaz sat\u0131l\u0131yor. Elfbar gibi \u00c7in men\u015feli markalar\u0131n hakim oldu\u011fu bu \u00fcr\u00fcnler; s\u00fcpermarketlerde ve gece ge\u00e7 saatte a\u00e7\u0131k b\u00fcfelerde (Sp\u00e4tis<\/em>) yedi ila 10 avro gibi fiyatlarla kolayca bulunuyor. Kullan\u0131c\u0131lara cihaz ba\u015f\u0131na en fazla 600 \u00e7ekim sunuyor.<\/p>\n\n \u00d6nerilen yasa\u011f\u0131n ard\u0131ndaki ana itici g\u00fc\u00e7, ergen sigara i\u00e7imindeki endi\u015fe verici art\u0131\u015f. Yak\u0131n zamanda yap\u0131lan temsili bir ankette, Almanya\u2019da 14 ila 17 ya\u015f aras\u0131 ergenlerin y\u00fczde 15,9\u2019unun art\u0131k sigara i\u00e7meyi kabul etti\u011fi ortaya \u00e7\u0131kt\u0131. Ba\u011f\u0131ml\u0131l\u0131k uzmanlar\u0131, bu \u00fcr\u00fcnlerin sahip oldu\u011fu birka\u00e7 yan\u0131lt\u0131c\u0131 \u00f6zellik nedeniyle sigara i\u00e7menin \u201calkopop\u2019u\u201d gibi davrand\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor:<\/p>\n\n Berlin Ba\u011f\u0131ml\u0131l\u0131k \u00d6nleme Birimi\u2019nin (Suchtpr\u00e4vention Berlin<\/em>) ba\u015fkan\u0131 Christina Schadt, bu cihazlar\u0131n sigara i\u00e7meyenler i\u00e7in do\u011frudan bir ge\u00e7i\u015f kap\u0131s\u0131 gibi hareket etti\u011fini; masum bir ikram gibi g\u00f6r\u00fcnen \u015fekilde gen\u00e7leri yo\u011fun nikotin t\u00fcketimiyle tan\u0131\u015ft\u0131rd\u0131\u011f\u0131n\u0131 belirterek uyard\u0131.<\/p>\n\n Ayr\u0131ca, vape \u015firketleri geleneksel reklam k\u0131s\u0131tlamalar\u0131n\u0131 a\u015fmak i\u00e7in sosyal medyay\u0131 agresif bi\u00e7imde kullan\u0131yor. Observer<\/em> taraf\u0131ndan 2022\u2019de yap\u0131lan bir inceleme, Elfbar\u2019\u0131n \u00fcr\u00fcnlerini \u00e7evrimi\u00e7i pazarlamak i\u00e7in TikTok fenomenleriyle \u00fccretli i\u015f birlikleri kurdu\u011funu ortaya koydu.<\/p>\n\n Bu sponsorlu videolar her zaman reklam olarak a\u00e7\u0131k\u00e7a i\u015faretlenmedi\u011fi i\u00e7in, TikTok\u2019un b\u00fcy\u00fck \u00f6l\u00e7\u00fcde gen\u00e7 kullan\u0131c\u0131 kitlesinin ak\u0131\u015flar\u0131na kolayca s\u0131zabiliyor. Sekiz ila 11 ya\u015f aras\u0131ndaki \u00e7ocuklar\u0131n yar\u0131s\u0131 ve 16 ila 17 ya\u015f aras\u0131ndakilerin d\u00f6rtte \u00fc\u00e7\u00fc platformda hesap tutarken; pazarlama ve dikkat da\u011f\u0131tman\u0131n Alman gen\u00e7ler \u00fczerinde etkili \u015fekilde i\u015fe yarad\u0131\u011f\u0131 a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n